Videos increase memory retention, but only by using the appropriated images when presenting the information.

Here are the memory retention rates for 3 methods of knowledge transfer according to the learning pyramid:

-lecturing offers 5% retention

-reading offers 10% retention

-audio-video offers 20% retention

In conclusion, presentations in form of videos increase memory retention 4 times for the information that you have to transfer to your: employees, collaborators, or customers. And you can reach that only by changing the way you transfer the information. By recording the transferred knowledge on videos.

Automated Training records on videos any type of knowledge using cognitive science.

We use in the recorded videos different cognitive methods to:

-engage the trainee’s attention,

-support the memory consolidation process

-make the learning process a pleasant experience

Video trainings offer great advantages related to:

-flexibility in learning.  Learning in smaller times slots is much more efficient than learning in one long time slot. And, the reason for that is the primacy and recency effect. Primacy and recency are explained in the video and the article.

-reduce the costs related to training personnel. There is no reason to pay someone to repeat the same information again and again. Record the information and press “play” to have it repeated. For each new employee at NO extra cost!

-it saves the knowledge into the company for the case that the trainer/expert decides to leave.  After the pandemic, we confront ourselves with “the great resignation” or pandemic epiphany. Here is a short movie showing statistics and describing the current situation in great detail: https://www.youtube.com/watch?v=pOphIpddRAk