{"id":12995,"date":"2025-11-25T14:34:32","date_gmt":"2025-11-25T14:34:32","guid":{"rendered":"https:\/\/automated-training.com\/?post_type=glossary&p=12995"},"modified":"2025-11-25T14:34:38","modified_gmt":"2025-11-25T14:34:38","slug":"learning-campaigns-glossary","status":"publish","type":"glossary","link":"http:\/\/automated-training.com\/de\/glossary\/learning-campaigns-glossary\/","title":{"rendered":"Lernkampagnen"},"content":{"rendered":"

Lernkampagnen<\/a><\/strong> sind strukturierte, zeitlich geplante Trainingsinitiativen, bei denen Lerninhalte nicht auf einmal, sondern in kleinen, zielgerichteten Lerneinheiten vermittelt werden. \u00c4hnlich wie Marketingkampagnen setzen Learning Campaigns auf wiederholte Impulse, verteiltes Lernen (Spaced Learning) und verschiedene Interaktionsformate, um Mitarbeitende beim nachhaltigen Aufbau und Erhalt neuer Kompetenzen zu unterst\u00fctzen.<\/p>\n\n\n\n

Eine Learning Campaign verteilt Trainingsma\u00dfnahmen \u00fcber eine Abfolge fokussierter Aktivit\u00e4ten \u2013 beispielsweise kurze Videos, Quizze, Microlearning-Einheiten, Erinnerungen oder Challenges \u2013, die \u00fcber mehrere Tage oder Wochen ausgespielt werden. Dieser Ansatz h\u00e4lt Lernende kontinuierlich engagiert, verbessert die Wissensverankerung und f\u00f6rdert nachhaltige Verhaltens\u00e4nderungen deutlich effektiver als klassische einmalige Schulungen.<\/p>\n\n\n\n

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Lernkampagnen<\/a> are structured, time-based training initiatives that deliver content in small, targeted learning units rather than all at once. Similar to marketing campaigns, they use repeated messages, spaced learning moments, and multiple interaction formats to help employees build and retain new skills over time. A learning campaign spreads training across a series of focused […]<\/p>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"class_list":["post-12995","glossary","type-glossary","status-publish","hentry"],"blocksy_meta":[],"yoast_head":"\nLearning campaigns - Automated Training<\/title>\n<meta name=\"description\" content=\"Learning campaigns are structured, time-based training initiatives that deliver content in small, targeted learning units.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automated-training.com\/de\/glossary\/learning-campaigns-glossary\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Learning campaigns - Automated Training\" \/>\n<meta property=\"og:description\" content=\"Learning campaigns are structured, time-based training initiatives that deliver content in small, targeted learning units.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automated-training.com\/de\/glossary\/learning-campaigns-glossary\/\" \/>\n<meta property=\"og:site_name\" content=\"Automated Training\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T14:34:38+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/automated-training.com\\\/glossary\\\/learning-campaigns-glossary\\\/\",\"url\":\"https:\\\/\\\/automated-training.com\\\/glossary\\\/learning-campaigns-glossary\\\/\",\"name\":\"Learning campaigns - 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