Heatmap Analysis

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What Is Heatmap Analysis?

Heatmap analysis is a visual analytics method that uses color gradients to show how users interact with digital content. In training, eLearning, and UX contexts, heatmaps help identify where learners click, scroll, focus their attention, or get stuck—revealing engagement patterns and usability issues at a glance.

Heatmaps turn user behavior data into an intuitive visual map, making it easier to optimize course design, navigation, and content flow.

Types of Heatmaps

Common heatmap types include:

• Click Heatmaps
  Show where learners click most often (e.g., buttons, images, or menus).
• Scroll Heatmaps
  Show how far users scroll down a page or module screen.
• Attention or Eye-Tracking Heatmaps
  Highlight where learners visually focus the most.
• Movement Heatmaps
  Track mouse movement patterns as indicators of attention.

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